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Case Study

Yduqs – Marketing Asset Automation

Context, challenges, architecture and outcomes

Automating marketing asset production with Adobe Experience Manager Assets, Adobe Firefly and Photoshop APIs for one of Brazil's largest education groups.

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Scaling Marketing Content with Adobe Firefly, AEM Assets and Generative AI

Overview

Yduqs, one of Brazil’s largest higher education groups, manages multiple educational institutions and continuously launches marketing campaigns for enrollment, re-enrollment and promotional initiatives.

Each campaign required the production of numerous communication assets with small but important variations, such as institutional branding, discount percentages, enrollment dates and promotional messages.

The objective of the project was to automate this process using Adobe Experience Manager Assets, Adobe Firefly and Photoshop APIs, significantly reducing manual effort while maintaining brand consistency across all generated materials.

Client

Yduqs

Industry: Education

Company

Netbiis

My Role

  • Software Architect
  • Tech Lead
  • Systems Analyst

I was responsible for the solution architecture, requirements analysis, technical leadership and overall engineering coordination throughout the project.

Business Challenge

The marketing team maintained master communication templates that needed to be adapted into dozens or even hundreds of campaign variations.

Typical changes included:

  • Institution logo
  • Discount percentage
  • Enrollment dates
  • Promotional messages
  • Brand identity
  • Campaign visuals
  • Marketing copy

Producing these variations manually required considerable time and limited the speed at which new campaigns could be launched.

Solution

A solution was designed combining Adobe Experience Manager Assets, Adobe Firefly and Adobe Photoshop APIs.

Marketing teams define a master communication template together with the campaign variables.

The platform automatically generates all required communication variations while preserving layout, branding and visual consistency.

By integrating Generative AI into the content production workflow, repetitive editing tasks became automated, allowing marketing teams to focus on campaign strategy rather than manual asset production.

Technologies

Adobe

  • Adobe Experience Manager Assets
  • Adobe Firefly
  • Adobe Photoshop APIs
  • Generative AI
  • Asset Management

Engineering

  • REST APIs
  • Java
  • Workflow Automation
  • Integration Services

Architecture Responsibilities

My responsibilities included:

  • Solution Architecture
  • Requirements Analysis
  • Technical Leadership
  • AI Integration Strategy
  • Workflow Design
  • API Integration
  • Technical Coordination
  • Engineering Standards

Key Challenges

One of the main challenges was designing a workflow capable of generating a large number of communication assets while preserving visual consistency across different educational institutions.

Another challenge involved integrating Adobe Firefly and Photoshop APIs into an enterprise workflow that remained simple for marketing teams while supporting future campaign formats and automation requirements.

The solution also needed to scale without increasing operational complexity.

Results

The project delivered:

  • Automated generation of marketing assets.
  • Significant reduction in manual production effort.
  • Faster campaign delivery.
  • Standardized communication templates.
  • Improved brand consistency.
  • Scalable content production workflow.
  • Better operational efficiency for marketing teams.

The platform transformed a repetitive manual process into an automated workflow powered by Adobe technologies and Generative AI.

Engineering Takeaways

Artificial Intelligence delivers its greatest value when integrated into well-designed business processes.

Rather than replacing creative work, Generative AI became an accelerator for marketing operations, reducing repetitive tasks while preserving governance, quality and brand consistency.

  • Adobe Firefly
  • Adobe Experience Manager Assets
  • Adobe Photoshop APIs
  • Adobe Experience Cloud
  • Generative AI
  • Workflow Automation
  • Software Architecture

Related Content

  • Adobe Experience Cloud
  • Artificial Intelligence
  • Digital Experience Platforms
  • Software Architecture

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