Case Study

Palmeiras Digital Assets

Context, challenges, architecture and outcomes

Enterprise Digital Asset Management platform built with Adobe Experience Manager Assets for one of Brazil's largest football clubs.

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Centralizing Digital Assets with Adobe Experience Manager Assets

Overview

Sociedade Esportiva Palmeiras needed to modernize the way digital assets were managed and distributed across the organization.

Marketing, communications, media relations and other departments stored files across multiple platforms, making asset management, governance and content distribution increasingly difficult.

The project introduced Adobe Experience Manager Assets as the organization’s central Digital Asset Management (DAM) platform.

Client

Sociedade Esportiva Palmeiras

Industry: Sports

Company

Netbiis

My Role

Software Architect
Tech Lead
Systems Analyst

I was responsible for solution architecture, technical leadership, requirements analysis and the overall technical design of the platform.

Business Challenge

The club faced several operational challenges.

Digital assets were distributed across different storage platforms.
Departments maintained independent repositories.
Asset governance was limited.
Media distribution required manual processes.
Integration with websites and digital channels was fragmented.
Permission management was inconsistent.

The objective was to centralize all digital assets into a single enterprise platform while improving governance and simplifying content distribution.

Solution

An enterprise Digital Asset Management solution was designed using Adobe Experience Manager Assets.

The platform centralized the organization’s digital content while providing secure access for internal teams and external stakeholders.

The solution included:

Centralized asset repository.
Metadata organization.
Permission management.
Automated asset processing.
Dynamic Media integration.
API-based integrations.
Content distribution services.
Secure media sharing.

Technologies

Adobe

Adobe Experience Manager Assets
Dynamic Media
Adobe Brand Portal
Metadata Management
Asset Processing
Smart Collections

Engineering

Java
OSGi
Sling Servlets
REST APIs
Git
Maven

Architecture Responsibilities

My responsibilities included:

Solution Architecture
Requirements Analysis
Technical Leadership
DAM Architecture
API Design
Integration Strategy
Permission Modeling
Development Standards
Technical Coordination

Key Challenges

One of the primary challenges was consolidating assets originating from multiple departments into a single governed repository without disrupting existing business processes.

Another challenge involved designing a permission model capable of supporting different internal teams while enabling secure distribution of approved content to journalists, media partners and external communication channels.

The project also required integrating Adobe Experience Manager Assets with websites and other digital platforms through APIs, ensuring that content could be consumed consistently across multiple channels.

Results

The project delivered:

Centralized enterprise DAM platform.
Improved asset governance.
Standardized metadata organization.
Secure media distribution.
Automated image processing.
API integration with external systems.
Simplified content management workflows.

The new platform became the organization’s single source of truth for digital assets.

Engineering Takeaways

A Digital Asset Management platform is more than a file repository.

Its real value comes from governance, metadata strategy, permission management, automation and seamless integration with the organization’s digital ecosystem.

Adobe Experience Manager Assets
Adobe Experience Cloud
Dynamic Media
Digital Asset Management
REST APIs
Software Architecture

Adobe Experience Cloud
Digital Experience Platforms
Software Architecture

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